As a natural expansion from their initial business, the owners of La Xarcu decided to open a shop specialized in delicatessen products. The strategy was to rent the shop next to the already opened restaurant to complement the food offer.
To make the brand recognizable, it was decided to work with the same materials in a similar way, but changing colors and shapes. Likewise, the organization and the red color remembers old butchers’ shops, the origin of the family business.
Location: Plaça Molina, Barcelona
Surface: 70 m2
Collaborators: Carla Lladó and Sonia Lamesa