LA XARCUTERIA

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As a natural expansion of their initial business, the owners of La Xarcu decided to open a shop specialised in delicatessen products. The strategy was to rent the shop next to the restaurant to complement the gastronomic offer.

To enhance brand recognition, we decided to work with the same materials in a similar way, but changing colours and shapes. Likewise, the layout and the colour red are reminiscent of traditional butchers’ shops, the origin of the family business.