HOTEL DESIGN AND MANAGEMENT

CARLOTA CASANOVA: HOTEL DESIGN AND MANAGEMENT 

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Carlota Casanova associated Professor at Bussines and Design in EUBusinessSchool.

The Hotel Design & Management course focuses on hotels, how they are designed (and why) or how design defines people’s interaction (and the city's interaction) with them.

 

The aim of the course is to explore the importance of design in the hotel business with a particular focus on tourism and the relationship between business operations and public environmental results.

 

In the hotel and tourism industry, design is constantly developing and evolving. Design is responsible for both the comfort within hospitality, as well as for the branding of a company’s public image. Students learn the achievements of great designers who have specialized in this field, observing specific techniques and design elements. They gain the skills necessary to integrate design and management into hotel marketing.