SCENARIOS OF URBAN REGENERATION ON THE MEDITERRANEAN TOURISTIC COAST: THE AV.CARLES BUIGAS OF SALOU.

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The renovation of touristic destinations is a common topic in academic research from the perspective of processes modelling, the life cycle or more recently from an economic and geographic perspective. Likewise, regarding coastal destinations in the Mediterranean Sea, there are also a series of studies focused on the analysis of policies and economic and productive transformation dynamics.

 

This paper introduces in this academic context, the research developed for the urban and touristic regeneration of a specific area of Salou, around the Av. Carles Buigas, one of the coastal destinations in the northwest of the Mediterranean Sea which attracts many visitors. This area is on the one hand, one of the areas with a higher density of hotels, but on the other, a sector within the town where the improvement of the public space, the market transformation and the upgrading of the private facilities are few, even though nearby zones have progressed, especially since 1995, when the Port Aventura theme park opened.

 

The main findings from the diagnosis regarding the urbanism and touristic strategy are introduced. At the same time major lines for intervention are suggested focusing on the specific area but could be plied to other touristic areas along the coast in need to regeneration.

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