AV. CARLES BUIGAS 

SCENARIOS OF URBAN REGENERATION ON THE MEDITERRANEAN  TOURISTIC COAST : THE AV.CARLES BUIGAS OF SALOU.

The renovation of the touristic destinations it is a common topic in academic research from the perspective of processes modeling, the life cycle or more recently from economic geography perspective. Likewise, regarding coastal destination in the Mediterranean Sea, there are also a bunch of studies focused on the analysis of policies and the economic and productive transformation dynamics.

This paper introduce in this academic context, the research developed for the urban and touristic regeneration of a specific area of Salou, around the Av. Carles Buigas, one of the coastal destinations in the North West of the Mediterranean Sea with higher power of attraction. This area is in one side, one of the areas with higher density of hotels, but in the other, the sector within the town, where the improvement of the public space, the market transformation and the upgrading of the private equipment are less, even though nearby zones have progressed, especially since 1995, when the theme park Port Aventura was opened.

Main findings from the diagnosis regarding urbanism and touristic strategy are introduced. At the same time major lines for intervention are suggested with attention to the specific place but of application to other case studies with attention to the necessary renovation of touristic coastal destinations.

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Location: Salou, Spain

Year: 2015

Authors: Inès de Rivera, Nuria Salvadó, Salvador Anton

Daniel Lorenzo, Benedetta Rodeghiero, Ton Salvadó,Roger,Sauquet

Department: Unitat predepartamenta d’arquitectura, URV

Departament de geografía, URV

Departament de projectes arquitectònics, UPC

University:  Universitat Rovira i Virgili

Universitat Politècnica de Barcelona